Our strategy is based on four main pillars:
One common vision: “Meaningful Brand Idea“
Havas aims to make a meaningful difference to brands, businesses and people and in practice for our clients that means identifying a Meaningful Brand Idea or MBI.
Whatever marketing challenge we are trying to solve, whether through creativity or through media, our teams are unified in their approach as they seek the right MBI. Meaningful Brand Ideas factor in the functional, personal and societal ways in which a brand benefits the consumer and helps us unlock new insights.
This consideration of all stakeholders helps us fuel renewed relevance with which we guide the creative development of our clients’ brand positioning and identity.
Beyond creative executions, the MBI forms part of our new global operating system for media – Mx.
Through an understanding of what makes brands meaningful, and by capitalizing on the most meaningful media for the audience, we can go beyond a traditional media plan, and create a valuable media experience (Mx). Meaningful Media is the media that matters most the to consumer and our operating system fuses connection, context and content to provide a better media experience that is more effective in achieving a brand’s goals.
The Havas Village Model
Havas Group’s expansive network brings together talent from across the globe to best serve our clients’ needs. Each Havas Village gathers creative, media, digital, design and activation talent under one roof, allowing us to provide an agile, seamless and integrated service for our clients in each market, while also drawing on the talent and support from villages across the globe. There are now over 60 Havas Villages all around the world. While each village is unique, they share a common ethos.
We believe that talent is Havas Group’s most valuable asset in our mission to create impactful work for our clients. We believe it is key to seek out and nurture intelligence
and expertise. Innovation is one of the Group’s key commitments, and it is our priority to hire topnotch people and promote our brightest talents internally.
The Power of Vivendi
At Havas, we create meaningful content which sets us apart from our competitors. The integration of Havas into Vivendi is part of the desire to create a world leader in content, media and communication which will ensure a unique positioning within the entertainment and communication markets. The partnership elevates Havas Group and in turn offers unrivalled opportunities for our clients. Vivendi is a global player, operating businesses throughout the value chain from talent discovery to the creation, production and distribution of content. Vivendi also owns the Universal Music Group, the world leader in music, Canal + Group, Editis, Gameloft, Vivendi Village, Dailymotion and GVA.
Vivendi Village brings together small structures (Olympia Paris, The Théâtre de l’œuvre, Olympia production, U live, Vivendi Sports, Seetickets, Canal Olympia Theaters, Copyrights Group) in the live performance, ticketing, and event and festival venue industry, and is engaged in many joint projects with other Vivendi Group entities, and in particular Universal Music Group and Canal + Group.
Havas is organized into three main business units: Creative, Media and Health & Wellness communication
A business unit focused on creativity
Havas Group’s creative business is a global hub of inspiring people in the disciplines of strategy, creativity, design, performance marketing, public relations and UX. This commitment to talent has elevated the Group’s extensive in-house capabilities, and, paired with our best-in-class partners, drives our clients’ businesses. The creative business unit is made up of the Havas Creative global network, our dedicated customer experience network Havas CX, the Havas Edge global performance marketing network, the BETC Group, and AMO – an international network of strategic communications consultancies. The growing unit also encompasses many of the industry’s most creative and accomplished agencies, including: Arnold, Boondoggle, Buzzman, Camp + King, Conran Design Group, Havas Riverorchid, Host Havas, One Green Bean, Rosapark, and W&Cie to name a few.
A business unit that builds world class Media Experience.
At Havas Media Group we believe that too much dialogue in the industry is focused on delivery not impact. We call this ‘martech miosis’, a myopic focus on the “how?” rather than the “why?” as agencies have been swept up in the swirl of technology as a means not an end.
Our focus is on understanding the most Meaningful Media – the media channels, moments and brands that really move consumers to action, the media that is trusted, engaging and influential will have the best chance of helping an advertiser reach an engaged audience.
As a result, our agency is different. We see that media planning is not enough. Reducing the emotion and attention real audiences pay to media into a spreadsheet of “spots and dots” is a thing of the past. At Havas Media Group we have created a new, industry leading practice – Mx. Media Experience capitalizes on the most Meaningful Media to build more Meaningful Brands.
Havas Media Group consists of two global media networks: Havas Media and Arena Media. Our media agencies are home to around 10,000 specialists and bring a unique proposition to the marketplace for media planning and buying, informed by our role within Vivendi.
With offices in 144 countries worldwide, integrated media specialists provide expertise in distribution and engagement via direct and programmatic buying, video, publishing, mobile, social, data consulting, performance and location based marketing.
Health and Wellness Business
A business unit focused on Health and Wellness communication
Focused on advancement and progress in the health and wellness industry, Havas Health & You aims to positively impact people’s lives through the work it creates. With human purpose at its core, Havas Health & You draws together over 4000 leading experts in more than 70 countries, with specialities in health communications, defense-grade health analytics and AI, product innovation, medical education and public relations. The global network’s core entities include Havas Life, Health4Brands (H4B), Havas Lynx, HVH, Havas PR and dozens of speciality companies around the world. It is Havas Health & You’s mission to improve global health outcomes, and create the health business of the future.