We are organized in three main business units: creative, media and healthcare & wellness communication.
Our strategy is based on 4 main pillars:
One common methodology: "The Meaningful Brand Idea"
We have adopted one common methodology to help brands become more meaningful. The Meaningful Brand Idea is defined in a process
that deep dives into the Category, Society and the Brand. We build on existing and new insights to find the momentum for each of these elements. This results in renewed and future relevance, creating opportunities and advantages for brands. With this strategic approach we help our clients find fertile ground for creative development of the brand positioning and identity.
The Havas Village Model
We bring the world’s most talented people together to best serve our clients’ needs. Creative, media, digital, design, activation…
The embodiment of this simple idea is the Havas Village concept. A place where teams can work side by side, guaranteeing an agile, seamless and fully integrated service for our clients. There are
now over 60 Havas Villages all around the world. They are all unique, yet they all share a common ethos: the same integrated and collaborative approach.
People are key to communications in all its forms,
and make up the Group’s most valuable assets.
Therefore, Havas Group puts its faith in intelligence
and expertise. Innovation is one of its key commitments, so the
Group devotes considerable effort to hiring topnotch people and promoting its brightest talents internally.
The Power of Vivendi
At Havas we choose meaningful content to set us apart. The integration of Havas into Vivendi is part of the desire to create a world leader in content, media and communication. Which will ensure a unique positioning within the entertainment and communication markets. Vivendi is a global player, operating
businesses throughout the value chain. From talent discovery to the creation, production and distribution of content. Vivendi also owns the Universal Music Group, the world leader in music, Canal +, Editis, Gameloft, Dailymotion. These assets offer our
customers serious opportunities for convergence and disruption.
A business unit focused on creativity
The creative business is home to some of the most
talented people in the disciplines of creativity, strategy, PR, performance marketing, design, and UX. Our
extensive in-house capabilities across all
communication disciplines and best-in-class partners allow us to create custom, purpose-built solutions that help drive clients’ businesses.
This business unit includes the Havas Creative global network, the Havas Edge global performance marketing
network, the BETC Group, AMO – an international
network of strategic communications consultancies, Arnold, and many of the industry’s most creative and accomplished agencies, including: Boondoggle, Camp + King, Conran Design Group, Host Havas, Havas Riverorchid, One Green Bean, Rosapark, W&Cie…to name a few.
A business unit focused on media
Havas Media Group consists of two global media
networks: Havas Media and Arena Media. Our media agencies are home to around 10,000 specialists and are the most dynamic and advanced in their markets. With offices in 144 countries worldwide, our teams also offer best-in-class services in the fields of programmatic buying, mobile, data consulting, performance
marketing, out of home and geolocal, and social media.
We believe in more than media planning. We take time to deeply understand the media that is most meaningful to a client’s target audience and build Media
Experiences that connect them to exactly what they want, in the context of where they are, through the
content they pay attention to. Our unique Mx System
creates value for clients by turning consumer intelligence into clear growth targets, aligning KPIs through the custom Mx Brief, and measuring the impact of rich and respectful media experiences.
Havas Media is the main media brand of Havas Media Group and operates in 144 countries. Havas Media agencies service clients through a portfolio of specialist teams that span media, strategy, international management, digital, mobile, social media, experiential, entertainment and
Further information can be found at www.havasmedia.com
Arena Media is part of the Havas Media Group. Its agile structure is able to call on flexible teams
operating in more than 60
countries. The network provides integrated media solutions with a focus on change management, agility, growth, and performance.
A business unit focused on healthcare and wellness
Havas Health & You is a network focused on advancement and progress in health and wellness. Havas Health & You operates with human purpose – our mission is to create, innovate and serve our partners and clients with the goal of positively impacting people’s lives around the world through the work that we do.
Havas Health & You is a global network of over 4000 leading experts in more than 70 countries, consisting of communications agencies, specialized villages, defense-grade health analytics and AI, product innovation, medical education and public relations. The core entities include Havas Life, Health4Brands (H4B), Havas Lynx, HVH and Havas PR, and dozens of other specialty companies around the world that together, create the world’s largest dedicated global health network.
Havas Health & You’s objective is to improve global health outcomes. Our people around the world are unified every day in this mission as we create the health business of the future together.
For more information, go to www.HavasHealthandYou.com.