Havas Group acquires majority stake in the largest communications group in the Baltics
Havas Group has finalised the deal to acquire a 51% stake in the largest Baltics-based communications group, formed by the merge of the Estonian Idea and Lithuanian Publicum groups.
The merged group will operate under the name Havas Baltics and represent the Havas Group in Estonia, Lithuania and Latvia.
Havas Baltics is made up of 20 companies that between them provide media planning, creative, public relations, digital marketing and other communications services.
More than 250 talents work in the Baltics agencies with clients such as Hyundai, JDE, Samsung, Philip Morris, Mars, Tele2, GSK, LIDL, Coca-Cola, Neste, Estrella, Kesko Senukai. Aggregate turnover of the Baltics group exceeded EUR 50 million last year.
After the acquisition, Ricardas Jarmalavicius and Mark Eikner, managing directors and partners of the Publicum and Idea groups respectively, will continue activities in the management and supervisory boards of Havas Baltics.
Yannick Bolloré, Chairman and CEO Havas Group comments: “I am delighted that Havas is now officially represented in the Baltics by its own agencies. We have full confidence in our local managers and current structure of the newly formed group. We will provide every kind of support to help grow the business, for example through Havas’ own social, mobile and digital platforms, and through our parent company Vivendi’s assets such as Canal+ and Universal Music. This will provide our Baltic teams with new opportunities and power to expand their networks.”
“Havas’ readiness to integrate fully into the Baltic market is a great compliment to our entire team. It means that our long-term work has attracted the attention and trust of a strong global player,” commented Mark Eikner, Partner of Havas Baltics.
“In recent years, such investments have not been made in the Baltics in our field. We believe Havas’ contribution will give a boost to the development of our products, services and, especially, our technology. In this manner we can make strides forward, for example, in the digital world, and provide our customers with world-class solutions”, said Ricardas Jarmalavicius, Partner of Havas Baltics.
About Havas Group
Havas is one of the world’s largest global communications groups. Founded in 1835 in Paris, the Group employs 20,000 people in more than 100 countries. Havas Group is committed to being the world’s best company at creating meaningful connections between people and brands through creativity, media and innovation. Based on a client-centric model across media and creative, Havas Group is the most integrated company in its sector. We operate with three business units (creative, media and healthcare & wellness) within our Havas Villages all over the world where teams share the same premises, ensuring agility and a seamless experience for clients.
Further information about Havas Group is available on the company’s website: havasgroup.com
About Havas Baltics
Havas Baltics is a group of 20 communication companies operating in Lithuania, Latvia and Estonia. It employs 250 employees in total and in 2018 had a turnover of more than €50 million.