• HARMAN and Havas announce a global partnership for a globally integrated agency model
• The global scope includes mainly creative, media and production
• The competitive pitch, running since July and hosted by Roland Berger, involved all major holding companies to find a partner that can serve HARMAN brands globally
• HARMAN’s consumer brands include JBL, Harman Kardon, AKG and Mark Levinson, among others

HARMAN International has today announced Havas Group as its global Agency of Record across all its brands and territories. The cross-market, cross-discipline scope covers integrated marketing solutions across HARMAN’s businesses and brands, including the iconic consumer lifestyle brand JBL, the home audio systems brand Harman Kardon, and HARMAN’s B2B products, services and technology solutions for automakers and enterprise customers globally.

Havas Group will deliver a global and fully integrated solution that brings together brand strategy, creative, content, media and production as well as selective support in social media and influencer marketing. The highly competitive pitch ran for several months from July 2022 and involved competition from every major holding company.

The Havas global account team will work across regional hubs for the Americas, Europe, and Asia as well as through dedicated teams in key markets.

Havas Group will apply its proven integrated Village approach to HARMAN, delivering a globally aligned strategy across markets and disciplines, leading to better creative and local market adoption while still retaining local market relevance and agility. The Havas Group’s ability to deliver end-to-end production services, a data-led experience and a media solution that unlocks meaningful content and efficiencies of scale, as well as holistic planning and performance across channels, were key considerations in their selection. Havas´ mandate especially includes bringing the JBL brand to the next level of consumer activation.

Havas Group’s new technologies, tools, and platforms as well as its data-centric strategic approach, allow for reduced complexity, making it possible to consolidate HARMAN’s roster of agencies.

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About Havas

Founded in 1835 in Paris, Havas is one of the world’s largest global communications networks with more than 22,000 people in more than 100 countries sharing one single mission: to make a meaningful difference to brands, businesses and people. Havas has developed a fully integrated model through its 70+ Havas Villages around the world covering all communication activities. The teams of the three business units, Creative, Media, and Health &You work together with agility and in perfect synergy to offer tailor-made and innovative solutions to clients and support them in their transformation. Havas is committed to building a diverse culture where everybody feels they belong, can be themselves and thrive. Havas integrated Vivendi, a global leader in media, entertainment and communications in December 2017. Further information about Havas is available at havasgroup.com

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About Harman

HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. HARMAN is a wholly owned subsidiary of Samsung Electronics Co., Ltd.