• HAVAS GROUP OPENS ITS FIRST VIRTUAL VILLAGE IN THE METAVERSE

Havas Group becomes the first communications group to plant its flag in The Sandbox, opening up new opportunities for brands and talent. 

Havas Group, physically present in over 100 countries with 68 Villages, now owns a plot of virtual land in The Sandbox video game where it plans to inaugurate its first virtual Village (the 69th Havas Village). 

 

The real world and the virtual will be coming together in the metaverse to offer an immersive and augmented Havas Village experience. Using rich programming, exclusive content, connected animation and gamification, the Group will organise conferences, events, concerts, product launches and more.  

 

Havas Group’s role is to support brands in the development of their communication strategies. Building a Havas Village in the metaverse will help brands launch successfully into this new virtual adventure and join forces to build a positive image, a meaningful reputation, and a powerful connection with gamer-consumers.   

Last year, the Group launched Metaverse by Havas, a new consulting, creative and media offer, dedicated to brands that, in the metaverse, see opportunities to reinvent branding, storytelling, experience, audience targeting and revenue generation.  

 

“The metaverse provides a wealth of new media and new opportunities for the communications sector and for brands. Whether the aim is to create original and meaningful experiences, reach out to new target audiences, or simply reinforce an existing bond, the possibilities are practically endless. Havas Group can count on a cutting-edge team of metaverse experts to lead this new venture and expertly guide brands into and around these virtual worlds,” said Yannick Bolloré, Chairman & CEO, Havas Group. “Our new Havas Village will be a ‘meta-flagship’ for the Group, drawing all our engaged communities together in an enriched extension of our bricks-and-mortar Villages.” 

The new virtual Village will also include a recruitment service, a first in the field of human resources. Over the medium-term, this virtual and immersive dimension will significantly enrich the employee experience, including the onboarding process.   

 

Céline Merle-Beral, Global Chief HR Officer, Havas Group, adds: “With Havas now a player in The Sandbox, we are banking on the metaverse because we are convinced of its potential in terms of accessing creative and innovative profiles, with highly sought-after skills ranging from tech to data. In doing so, the Group is enhancing its employer brand, offering an enriched candidate experience, and breaking new ground in our campus management strategy. The metaverse is a fantastic opportunity for us to attract tomorrow’s top talent.”  

 

The new Havas Village is scheduled to open to public access in The Sandbox at the end of April 2022.  

Click here to download the press release.

Contact:

Lorella Gessa

Chief Communication and CSR Officer

+33 1 58 47 90 36

lorella.gessa@havas.com

 

Pierre Moriconi

Global Communications Manager, Havas Group

+33 1 46 93 37 81

pierre.moriconi@havas.com

About Havas Group 

Havas is one of the world’s largest global communications groups. Founded in 1835 in Paris, the Group employs 20,000 people in more than 100 countries and operates through its three business units covering all communication activities. Havas Group’s mission is to make a meaningful difference to brands, businesses and people. To better anticipate client needs, Havas has adopted a fully integrated model through its 60+ Havas Villages around the world. In these Villages, creative, media and healthcare & wellness teams work together, ensuring agility and a seamless experience for clients. We are committed to building a diverse culture where everybody feels they belong, can be themselves, thrive and grow. Havas Group integrated into Vivendi in December 2017. Further information about Havas Group is available on the company’s website: www.havasgroup.com 

 

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