Chief Insights Officer, Havas Group
Maria is the Chief Insights Officer for Havas Group, leading a team of more than 300 people in 40+ countries across Insights, Content, and Innovation. She is responsible for the global Meaningful Brands study, the cornerstone of Havas’ positioning.
Maria has also been recently named Senior Vice President of Brand Marketing at Vivendi Group, where she fosters synergies between the Vivendi business units and is expanding the group’s presence in the content marketing industry.
Until recently, she also led the Innovation practice across the Havas Group, focusing on the exploration of Data Science, Future ecosystems and start-up partnerships, allowing for a more effective use of innovation expertise internally as well as providing value-added services that drive more meaningful impact on clients’ businesses.
Maria joined Havas in 2014 after 18 years of experience in North America, Latin America and Europe. She has held both operational and strategic marketing roles at various FMCG blue chips, most notably Colgate Palmolive Co & Mondelez.
Maria is a prolific global public speaker, having spoken most recently at Cartagena Inspira, Mumbrella Australia, Cannes Lions, South Summit, CubeX Mumbai and IBC 2018. She has also been a Media Jury member for Cristal Media Festival, Dubai Lynx, and Cannes Advertising Festival.
Maria is fluent in French, Spanish and English. She is based in Paris with her three children.