Chief Human Resources Officer, Havas Group Media
After a DEA in Economic and Social Law at the University of Paris Dauphine in 1994 and graduating from the Paris Bar Association (CFPA) in 1995, Céline MERLE-BERAL spent a year at the University of California at Berkeley in 1996.
In March 1997, she joined the Legal Department of the Bolloré Group at the time it was taking control of the Rivaud Group.
From 1999 to 2002, she developed the very first venture capital activity within the Bolloré Group and joined the executive board for start-ups in which the Group acquired stakes (Hi-Media, Streampower, Mobiquid, Rolli point).
In 2002, Céline MERLE-BERAL worked alongside Vincent Bolloré on obtaining a DTT channel, later renamed Direct 8. Once this channel acquired, she then spent a year in the filmmaking industry (2003) and worked on a new AM radio, Radio Nouveau Talent, which was launched in 2004.
When Direct 8 was launched in 2005, Céline MERLE-BERAL took over the running of and was in charge of the management including the 80 presenters hired to perform 17 hours of live shows per day. Then, in 2006, she became in charge of marketing, the website and the interactivity of the Group’s media as well as contributing to the launch of the free dailies Direct Matin and Direct Soir. In 2008, she joined the Group’s Electric battery division, later renamed Blue Solutions, and assisted in the launch of the Bluecar while at the same time taking over management of the magazine l’Evènementiel, a B to B publication owned by the Group. She also began being involved in the winemaking activity of the Group which owns the vineyard La Croix Valmer near St Tropez. In 2009, she was part of the team in charge of preparing the Group’s successful candidacy to Autolib, alongside Vincent Bolloré, and in 2010, she was part of the team who launched and managed Autolib’s CRM and partnerships. She was involved in recruiting and forming the current management team.
In June 2012, she joined the Havas Group as Associate Director of Human Resources in the Group HRD of the Holding. In 2014, she became Human Resources Director of Havas Media France. She was named Global Human Resources Director of the Havas Media division in June 2015 which has 9 000 employees in over 40 countries.
For 10 years, she has been Board Director for the Rivaud Group’s companies. In 2015, she was named Board Director of the Bolloré Group and the Financière de l’Odet.