A DIVISION DEDICATED TO MEDIA EXPERTISE
These leading brands enjoy access to the expertise of other Havas Media Group tools and brands: Artemis Alliance (a data aggregation and management system developed by the Group), Mobext (mobile expertise), Socialyse (social networks), Adcity (geomarketing) and Affiperf (the Havas trading desk).
During 2014 Havas Media Group continued to consolidate its new organizational structure to become one of the most innovative communications networks in the world. It also integrated its vision of “organic marketing” which drives data and content solutions for its clients.
Havas Media Group has worked with several new, exciting and iconic brands over the past year. New business is a measure of the vitality and strength of the network’s vision and product, so it was with great pride that we welcomed brands such as Disney, Iglo, DE Master Blenders and Telefonica into the Havas portfolio.
Havas Media is the division's historic network, and puts digital expertise right at the heart of its organization to meet clients' demands for change and innovation. Covering both traditional and emerging channels, Havas Media develops the panoply of skills needed to optimize an advertiser's image and business.
With its flexible, cross-disciplinary organization, Havas Media and its experts are now in a position to provide a global response, aligning all the media to forge and strengthen the link between advertiser and consumer into Meaningful Connections.
Meanwhile, "branded content and experience" is provided by the 36 Havas Sports & Entertainment offices around the world and by specialist entities like Cake (Paris, New York, London), Havas Event and Havas Productions.
This structure ensures clients a unique, fast and flexible service performed by a team of strategists and media experts who excel in digital, content creation and experiential marketing.
Arena Media is the second network in the Havas Media Group, its agile structure able to call on flexible teams operating in over 60 countries. The network provides integrated media solutions with digital at the core. The client portfolio of this integrated media network includes such household names as LG Electronics, Eurostar, Tesco, Fnac, Lenovo, etc.
We blended fullsix’s digital expertise with the power of the Havas network to create “the first 100% data-driven & digitally minded global media network”.
What makes us unique? We apply the disruptive models of emerging technologies to the media trading world, in full transparency and integration with our client’s ecosystem.