Havas Creative Group

Havas Creative Group represents 65% of Group revenue. It incorporates the Havas network, the Arnold Worldwide micronetwork and a number of independent agencies with a strong creative identity such as Les Gaulois, W&Cie, Host, etc.


Havas Ww

Havas is a network of global integrated agencies putting communications to work for every aspect of a brand, offering clients such as Air France, Citigroup, Danone, EDF, IBM, Lacoste, LVMH, Merck, Mondelez, Pernod Ricard, PSA Peugeot Citroën, Reckitt Benckiser, Sanofi, Total and Unilever services encompassing all the marketing and communications disciplines.

Havas Worldwide shares fully in the Havas Group's mission: to be the world's best communications Group at connecting brands with people effectively and pertinently, using creativity, media expertise and innovation and adhering to its "Together" strategy. The network emphasizes integration and a relentless focus on smart collaboration. By combining the talent, knowledge and professionalism of its best experts across countries, agencies and all the creative disciplines, Havas is able to provide clients with the most integrated offering on the market.

Havas develops global strategies for its clients based on a community of talents and expertise centered around three pillars: consulting, creation and content.  From advertising to marketing, from design to thought leadership, the network's scope of action applies to institutions and corporations whatever their sector. In every instance, recommendations are based on innovative concepts and methods combined with proprietary tools such as Creative Business Ideas® and Social Business Ideas®.


The network also includes:

  1. Havas Life, a range of services – advertising, PR and digital – tailored to clients in the healthcare sector;
  2. BETC Group, with its flagship agency in Paris (ranked the top agency on its market) and subsidiaries in London and Sao Paulo;
  3. Havas PR, the network's public relations and institutional communications arm
  4. Havas Edge, the largest vertically integrated full-service direct response agency in the world



Havas Health

Havas Health is made up of three networks: Havas Life, Health4Brands (H4B) and Havas Lynx, all specialized in health and wellbeing communications.

Havas Health's expertise covers public relations, experiential marketing, medical training, digital marketing, consultancy and direct communications with patients. With digital business at the core of every agency, Havas Health offers solutions that range far beyond traditional channels to reach patients, carers and healthcare professionals. Some of its main clients include: Biogen Idec, Novartis, Pfizer, Sanofi, Shire, Genzyme, Bristol-Myers Squibb, Roche, Bayer, Gilead, Expanscience, Reckitt Benckiser, Celgene, Merial, Lloyds Pharma.




BETC is a global agency managing over 70 clients worldwide, with a unique vision of the business that looks far beyond the scope of traditional advertising to embrace design, architecture, art, music and fashion. The launch of BETC London in June 2011 and of BETC Sao Paulo in February 2014 also marked BETC's first steps towards developing its own international micronetwork. Over the years, the agency has gradually built up expert entities in many different areas, including BETC Digital, BETC Pop, BETC Luxe, BETC Design, BETC Start-up Lab and BETC Content. Widely acknowledged as an industry leader in terms of creativity, innovation and effectiveness, BETC is simply unique of its kind.






Arnold Worldwide is a global creative agency delivering services across all communication touch points – advertising, digital, promotions, direct, design and branded content. At Arnold we believe in creativity as a competitive business advantage.

We capture this in our brand promise, “Great Work Works.” It’s our commitment to each and every client that a better idea will move their business and brand forward. We are a company of creative problem solvers. Our culture is marked by optimism, curiosity and a focus on results as we work tirelessly to help our clients succeed through a combination of strategic rigor and creative magic. Proof of our performance lines the walls of our halls. Big, gold, museum-quality frames display the business results our work has helped clients achieve. This, too, is our art. 

Arnold has 10 offices in nine countries, including Boston, London, Madrid, Milan, New York, Prague, São Paulo, Shanghai, Sydney and Toronto.




Fullsix Group 

The focus of Fullsix is on delivering accountable and measurable ROI, leveraging an upgraded brand vision and central customer intelligence to attract, recruit and retain through the most effective multi-channel action plans.

The Digital age requires a new generation of full service agencies!
Fullsix believes Digital has deeply changed consumers behavior and that this change is far more important than "just another channel" and that advertisers need a new generation of "digital native" marketing communications agencies to help them win in this fast changing and radically new environment.

Fullsix works for Blue Chip clients that want sense & synchronization.
Synchronized Marketing is not just another buzzword; it's a pragmatic discipline and organization applied in the Fullsix Group to make sure that everything we do helps our clients win the Digital Age.