Meaningful Brands 2015

Inspiring meaningful connections between people and brands to fuel improved business results

The only global study to connect the role brands play in all aspects of people’s lives, including their impact on our collective wellbeing (the role brands play in our communities and the communities we care about), in our personal wellbeing (self-esteem, healthy lifestyles, connectivity with friends and family, making our lives easier, fitness and happiness), and marketplace factors, which relate to product performance such as quality and price. 

Brought to you by the world’s best company at creating meaningful connections between people and brands, the 2015 Meaningful Brands® study is Havas’ metric of brand strength and part of our Organic Marketing approach. It is our largest study to date (1,000 brands across 12 industries and 34 markets along with more than 300,000 people worldwide), delivering data-driven insights to fuel content that people care about.

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